Heck yes, my RTs are endorsements

It bugs me a little bit when I see people put “RTs not endorsements” in their Twitter bios. “Hey, don’t look at me!” it seems to say. “I don’t necessarily agree with this stuff, I just thought it might be interesting! I’m just putting these words out there.”


If you do a Google image search for “retweet” you should see a screenshot of this Tweet appear. The Twitter development folks put it up in their Web Intents guide. I love the ability of Twitter to virally spread wit and sometimes also more-accurate perceptions.

I can be a morally neutral agent, you see? Not only should you not judge me because judging itself seems unseemly, but in this case your judgements would be wrong whenever they would cast me in a negative light because my retweets aren’t endorsements. Now if you’ll excuse me, this interesting thing came up and I’m going to retweet it: The annual meeting of the Eliminate-All-XYZ-People Club is this Thursday at seven p.m.. But no, don’t worry, it’s not an endorsement! Ha-ha-ha, why would you ever think that?

Clearly there is something moral at work in every retweet. Whether or not we agree with the Tweet, we’re at least assuming that it’s moral that you see it, else we wouldn’t retweet it at all. We might have our minds changed (for us) after the fact, but for you, in the moment of retweeting, there wasn’t a strong enough moral objection to refrain from the retweet.

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